LEGACY
WHERE PRECISION BEGAN. WHERE SKINCARE LEADS.
Reliable Medicare is a leading name in aesthetics, skincare, and wellbeing—offering trusted solutions, expert guidance, and choice in a growing industry.
Our vision is to empower confidence through care, combining innovation with a deep respect for quality and service.
Our home is 85–87 Cornwall Street, a protected Grade II listed building in Birmingham’s historic business district. Built in 1899 for a physician, it has long been a place of medical expertise—later welcoming dentists, consultants, and specialists who shaped the future of personal care. Today, we proudly continue that legacy. While the focus has evolved from traditional medicine to modern aesthetics, the values remain unchanged: precision, trust, and care rooted in knowledge.
Like a circle, the journey comes back to where it began—meeting new needs with the same dedication that defined generations before us.




1899
Our story began over 120 years ago in Birmingham’s historic business district. Built in 1899 for a highly respected physician, our head office has since housed generations of doctors and dentists. Today, under our ownership, it embarks on a new chapter as the home of wholesale aesthetics — delivering exceptional, customer-focused service and offering premium, high-quality products, values that we still consider to be cornerstones of our practice today.




1900's
Cornwall Street, Colmore Row, Birmingham.
The building becomes a hub for medical professionals, including surgeons, physicians, and pathologists—reflecting Birmingham’s emergence as a centre of science and health.




2010
While our founder had been developing partnerships with many aesthetics providers for years, they noticed a gap in the market and in 2013, the RM365 Group was born. Founded from a deep passion for the beauty industry. What began as a simple idea has since grown into the thriving, close-knit family we are today.




2017
It soon became clear that we were offering something truly unique — and our clients responded with enthusiasm. This led to the opening of our second office in the heart of London’s business district. Driven by a vision to make the aesthetics industry not only accessible, but safe for all, we remain committed to transparency, integrity, and excellence in everything we do.
We also expanded our customer base, it wasn’t just aesthetics professionals purchasing from us, but customers who were looking to receive incredible results at an equally incredible price were purchasing from us, utilising our skincare and cosmetic offerings.




2022
As our growth continued at an astonishing pace, it became clear that our vision extended beyond borders. Our presence expanded across multiple countries, including France and the Netherlands, giving our brand valuable exposure in key European markets. Embracing this momentum, we took the leap and opened our French headquarters in Paris. We were welcomed with open arms, allowing us to begin offering our products on an international scale.
Building on this momentum we opened our company within Dubai, introducing a new continent of people to our offerings. Being based in such an influential hub of beauty and fashion further fuelled our motivation — our services were truly reshaping the landscape of the wholesale aesthetics industry.




2024
With such rapid growth, our founder recognised that our commitment to high-quality, authentic products extended beyond aesthetics — and so, the initial concept for our sister brand, KYM, was born. By offering sustainable, pre-loved pieces, we demonstrated that the values at the heart of our group — integrity, quality, and responsibility — reach far beyond the aesthetics industry and into the wider world.
This has also inspired us to look at our own sustainability, choosing to partner with a courier with the aim to reach net zero emissions by 2050 and choosing the most eco-friendly packaging available, allowing us to continue to provide our customers with their goods whilst also taking care of the planet.




2025
To bring our customers even closer to the brands they trust, we opened our new London office and retail space on Oxford Street — right in the heart of the city’s iconic shopping district. This central hub not only provides a base for Reliable Medicare and KYM, but also gives customers the chance to explore our stock in person, collect purchases with ease, and connect directly with our expert team for tailored support.
As part of our wider contribution to society, we are proud to support the Teenage Cancer Trust and Changing Faces, standing alongside causes that create meaningful change.
Building on the success of our sister brand, our founder recognised that true transparency could only be achieved by taking full control of product quality — and so, YXA was born. Developed in-house, this exclusive line of aesthetic products draws on over 12 years of industry expertise and is carefully formulated to meet the highest standards. From mesotherapy to advanced skincare, YXA offers a complete solution to elevate your beauty journey.


Beyond our products, we remain deeply committed to social impact.
Over the years, we’ve supported grassroots organisations through donations and partnerships that help strengthen local communities. By promoting inclusivity and wellbeing, we aim to empower individuals and foster long-term, positive change — values that reflect our mission well beyond aesthetics.
As a recognised leader in the field, we collaborate with esteemed global media platforms such as Vogue to share our story and vision. We actively engage with industry events and initiatives that uplift both the professional community and wider society. Our continued sponsorship of prestigious aesthetics awards reflects our deep commitment to recognising excellence — especially the achievements of our valued local partners, whose contributions have been vital to our journey.


Whether you're discovering Reliable Medicare for the first time or have supported us from the very beginning, we sincerely thank you. Your trust and belief in what we do have fuelled our growth and enabled us to make a lasting impact — within our team and across the communities we serve. The journey ahead is bright, and we’re honoured to have you with us.
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